Monday, July 21, 2008

BMW Sexist Ad: Used Women Are Like Used Cars

File BMW under 'shamelessly sexist' and probably an Obamanian.

Broadsheet: [A] beautiful young woman -- presumably naked and lying in bed -- wearing a come-hither look and a crown of blond curls. In small print scrawled across her bare shoulder, it reads: "You know you're not the first." As your eyes drift to the bottom of the advertisement -- and the top of her chest -- you learn that it's an advertisement for BMW's premium selection of used cars. Used cars, used women -- get it?! And, finally, there's BMW's slogan in the bottom right-hand corner, which takes on a whole new meaning: "Sheer Driving Pleasure."