Ted Koppel shares his insight on broadcast media via a New York Times Op-Ed (scroll down). Koppel says the media is not driven by political agenda, nor public interest, rather it is driven by the number one American value, the all-consuming "fight for money."
And Now, a Word for Our Demographic
By TED KOPPEL
Snippets:
The popular illusion that television journalists are liberals does them too much honor. Like all mercenaries they fight for money, not ideology; but unlike true mercenaries, their loyalty is not for sale. It cannot be engaged because it does not exist. Their total lack of commitment to any cause has come to be defined as objectivity. Their daily preoccupation with the trivial and the banal has accumulated large audiences, which, in turn, has encouraged a descent into the search for items of even greater banality. . . .
Indeed, in television news these days, the programs are being shaped to attract, most particularly, 18-to-34-year-old viewers. They, in turn, are presumed to be partly brain-dead — though not so insensible as to be unmoved by the blandishments of sponsors. . .
It's regrettable, perhaps, that only money and the inclination to spend it will ultimately determine the face of television news, but, as a distinguished colleague of mine used to say: "That's the way it is."
Read the whole thing...
Don't forget to boycott MSNBC.
Ted Koppel Media Capitalism MSM NBC CNN Koppel Boycott MSNBC
