Thursday, October 22, 2009

Oprah Going Rogue for the Ratings

Who doubts that the whole wide world will tune into Oprah on November 16 to gaze in adoration or horror at Sarah Palin?

Love her or hate her, people just can't get enough of Sarah Palin. That's what Oprah is counting on as she tries to win back some of those baby boomer women who tuned her out back when she said "He's The One."

Palin's book -- "Going Rogue: An American Life" -- debuts on the 17th and has only been at the top of Amazon's best seller list since forever.

You may have noticed that the appearance by the former Alaska governor and Republican vice presidential candidate is happening smack dab in the middle of the November ratings derby.

[T]his is a brilliant move on Oprah's part. Last year she suffered some of her lowest ratings ever, and, while the drop may not have been driven primarily by her virgin foray into big-p politics, it couldn't have helped: Oprah's biggest pool of viewers are white women over the age of 55--and older white folks weren't exactly Obama's demographic sweet spot.