Thursday, March 18, 2010

Kotex Tries to Say "Vagina" on TV & Embarrasses the Network Boyz (Video)

This is priceless. In the ad below (scroll down to watch it!), Kotex mocks its own ridiculous tampon ads. Kotex got so real that it even tried to say the word "vagina" on TV. This must have deeply embarrassed some network boyz because 3 blushing networks rejected the ad!

The Sexist:

The New York Times reports that the above ad—in which a young actress mocks traditional tampon ads for their condescending, euphemistic tone—originally referenced the “vagina.” When three networks rejected the spot, Kotex subbed in the euphemism “down there” for “vagina,” and only two of the three networks rejected it. Now, the commercial contains no direct references to female genitalia—you know, the place where the fucking tampon goes.

The irony is not lost on Kotex. “It’s very funny because the whole spot is about censorship,” a director of the ad company who created the spot told NYT. “The whole category has been very euphemistic, or paternalistic even, and we’re saying, enough with the euphemisms, and get over it. Tampon is not a dirty word, and neither is vagina.”

How do I feel about my period? . . I love it. I want to hold really soft things, like my cat. It makes me feel really pure. Sometimes I just want to run on the beach. I like to twirl, maybe in slow motion. And I do it in my white Spandex. . .